Cocona, the Rising Star: From XG to Gucci's Runway
The fashion world is buzzing with excitement as Cocona, a talented Japanese rapper and former member of the group XG, steps into the spotlight as Gucci's newest brand ambassador. But this journey began with a powerful transformation and a bold statement.
A New Chapter for Cocona
Cocona, formerly known as a member of XG (Xtraordinary Girls), has recently rebranded as 'Xtraordinary Genes' and shared their journey as a transmasculine nonbinary individual. This revelation coincided with the release of XG's debut album, 'The Core,' in late January 2026. And now, Cocona is taking the fashion industry by storm.
The Gucci Show: A Life-Changing Experience
Cocona's attendance at Demna's debut runway show as Gucci's creative director in Milan Fashion Week was more than just a fashion event. It was a profound experience that left an indelible mark on the artist. The show, according to Cocona, felt like witnessing the birth of a new life, a moment of revelation and mystery.
But here's where it gets personal: Cocona explains that the show made them reflect on the essence of being human, the nature of the Earth, and even the universe itself. It was a powerful reminder of their own journey and the core values they hold as an artist. The atmosphere, the energy, and the fashion all combined to create an inspiring and emotional experience.
A Look That Speaks Volumes
Cocona's outfit for the Gucci show was a black two-piece suit, a bold statement that paid homage to their identity. When asked about their look, Cocona reveals that it made them feel accepted and comfortable in their own skin. It was a powerful message they wanted to share with the world, a message of self-love and authenticity.
A Fresh Source of Inspiration
As Gucci's newest ambassador, Cocona sees the brand as a beacon of inspiration and a personal challenge. They aim to listen to the messages Gucci conveys and share them with the world. This collaboration is not just about fashion; it's about growth, self-expression, and the impact one can have on a global scale.
The XG Tour: A Journey of Self-Discovery
With XG's world tour in full swing, Cocona reflects on the group's mission and their own personal growth. They believe that the tour is a chance to reconnect with their original intent and the essence of their art. Cocona hopes to spread love, hope, and light to audiences worldwide, encouraging them to embrace their core values and evolve.
And this is the part most people miss: Cocona's journey is not just about their success; it's a testament to the power of self-acceptance and the impact it can have on one's art. Their story challenges societal norms and encourages us to embrace our true selves.
What do you think about Cocona's journey and their collaboration with Gucci? Is it a powerful statement for self-expression, or does it spark other interpretations? Share your thoughts below, and let's celebrate the diversity of perspectives!
